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Mina Shoaib was born in Lahore, Pakistan and raised in Los Angeles. Mina uses graphic design as a medium to relay unheard narratives in various communities and cultures. Applying design thinking along with cultural research to create work that pushes for growth within communities.

Selected Works
 → Saga, Publication
→ The Glass Helmet Experience, Video Series
→ Love Is, Campagin
→ Code Conference, Experiential Design
→ Normalize This, Podcast
→ UO Summer 2019, Marketing
→ UO Spring 2019, Marketing
→ UO Holiday 2018, Marketing
→ UO Women’s, Marketing 
→ Samaaj, Website
→ Eater Wine Club, Branding  
 → Trope, Publication
→ Din-i Ilahi, Typeface 
→ NY Mag Holiday Campagin, Marketing  
→ Archive
Experience
→ Vox Media, 2019 - current
     Senior Brand Designer — New York, NY
→ adidas, 2019
     Freelance Brand Designer — Portland, OR  
→ Urban Outfitters, 2017 - 2019
     Digital Designer — Philadelpha, PA
→ Day One Agency, 2017
     Freelance Digital Designer — Los Angeles, CA
→ MullenLowe, 2017
     Freelance Graphic Designer — Los Angeles, CA
Clients
→ Causebox
→ adidas
→ Nike
→ Acura
→ Jeffrey Campbell
→ Patron
→ Chipotle
→ RedCat Gallery
→ Leisure Club

Education
→ CalArts, 2013-2017
     BFA, Graphic Design — Los Angeles, CA

Connect
→ Email
→ Instagram


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The Glass Helmet Experience, a joint venture by Uninterrupted and The Athletic, cleverly utilizes a transparent helmet as a distinctive portal into the inner realms of athletes. Each episode features candid discussions with prominent 2023 NFL Draft prospects highlighted in this year's Beast Draft Guide—namely, Josh Downs, Jordan Battle, Dorian Thompson-Robinson, Isaiah Bolden, and Mitchell Agude. Together, they peel away the layers of their identities and aspirations, standing at the precipice of a life-altering moment.

I played a key role in shaping an environment characterized by tranquility and warmth, creating a space where athletes feel empowered to unveil their true selves. This was complemented by a graphic language that authentically mirrored the concept and format. 

Writer Myles Andrews-Duve
Project Manager John Chiles
Director Yukatan
BTS Photography Dana Green
Creative Director Gerardo Ortiz