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Mina Shoaib was born in Lahore, Pakistan and raised in Los Angeles. Mina uses graphic design as a medium to relay unheard narratives in various communities and cultures. Applying design thinking along with cultural research to create work that pushes for growth within communities.

Selected Works
 → Saga, Publication
→ The Glass Helmet Experience, Video Series
→ Love Is, Campagin
→ Code Conference, Experiential Design
→ Normalize This, Podcast
→ UO Summer 2019, Marketing
→ UO Spring 2019, Marketing
→ UO Holiday 2018, Marketing
→ UO Women’s, Marketing 
→ Samaaj, Website
→ Eater Wine Club, Branding  
 → Trope, Publication
→ Din-i Ilahi, Typeface 
→ NY Mag Holiday Campagin, Marketing  
→ Archive
Experience
→ Vox Media, 2019 - current
     Senior Brand Designer — New York, NY
→ adidas, 2019
     Freelance Brand Designer — Portland, OR  
→ Urban Outfitters, 2017 - 2019
     Digital Designer — Philadelpha, PA
→ Day One Agency, 2017
     Freelance Digital Designer — Los Angeles, CA
→ MullenLowe, 2017
     Freelance Graphic Designer — Los Angeles, CA
Clients
→ Causebox
→ adidas
→ Nike
→ Acura
→ Jeffrey Campbell
→ Patron
→ Chipotle
→ RedCat Gallery
→ Leisure Club

Education
→ CalArts, 2013-2017
     BFA, Graphic Design — Los Angeles, CA

Connect
→ Email
→ Instagram


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Highlighting the narratives of young trans athletes is crucial in advocating for their rights. It humanizes them, amplifies their voices, and allows them to be seen as kids rather than political subjects. As part of our guerrilla campaign during the All Star Weekend, we engaged with 11 young trans athletes from across the country. They shared their love for sports, discussed the sense of community, friendships, acquired skills, and more. Through a visual celebration using collage and photography, we projected their stories outside the arena.

Our objective was clear: challenge lawmakers, Utah citizens, and All-Star Weekend attendees with a straightforward message—Don't play scared.

The visual approach struck a balance, portraying the youthfulness and the role of these children while maintaining a serious tone to emphasize the gravity of these issues for the future of trans kids.

Writer Reed Jackson
Animator Kieran Hetznecker
Project Manager Lauren Chandler
Creative Director Andy Furgeson